When Pitpass reported the launch of the new Will Ferrell comedy, 'Talladega Nights: The Ballad of Ricky Bobby', it predicted that the NASCAR-based comedy could give the series the same high-impact PR boost as 'Days of Thunder' did in the early 90s.

Sure enough, Talladega Nights is the biggest grossing movie in the United States right now, out-selling Pirates of the Caribbean and Miami Vice.

The movie, which was only released last week, has already grossed $47m, showing at over 3,800 locations.

With Juan Pablo Montoya, and possibly Jacques Villeneuve, heading to NASCAR, organizers could be laughing all the way to the bank.

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