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F1 losing its sparkle?

NEWS STORY
05/01/2006

Over the recent holiday a number of Formula One websites went into overdrive with their reporting of a 'sponsorship deal' involving diamond producer De Beers and Ferrari, claiming that a mega deal had been struck which would see the diamond company 'replacing' Vodafone, which is to switch to McLaren at the end of the season.

With no confirmation from either Ferrari or De Beers, despite the media frenzy, why does it come as no surprise to learn that neither company knows anything about such a deal, with the diamond producer claiming: "We know nothing about it," and adding, "'De Beers have no intention of sponsoring a Formula One team".

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