27/10/2016
NEWS STORY
Sahara Force India has announced the iconic Levi's Brand as a team partner for the remainder of the 2016 season in Latin America.
The famous Levi's logo will appear on the roll hoop of the VJM09 for this week's Mexican Grand Prix, as well as on the drivers' race suits and other team assets.
Vijay Mallya, Team Principal and Managing Director of Sahara Force India: "It's exciting to welcome the Levi's Brand to the Force India family. It's a brand known across the world and ideally placed to benefit from Formula One's global reach and exposure. Each pair of Levi's jeans is the product of a long history of creativity and innovation - the same values on which our sport is built. We look forward to a successful partnership."
Arcadio Jaramillo, Levi's Marketing Director: "Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year. Force India has grown very rapidly as one of the most loved teams by fans across the globe. Partnering with this team places the Levi's Brand in the Center of Culture in our region with the right partner."