13/04/2016
NEWS STORY
Renault Sport Formula One Team will put its best foot forward in its quest to propel itself up the standings thanks to a new partnership with Athletic Propulsion Labs, the world leader in Men's and Women's athletic footwear and apparel.
The partnership will see Renault Sport Formula One Team personnel using the advanced Ascend model from the 2016 Formula 1 Pirelli Chinese Grand Prix following successful evaluations at pre-season testing and at the 2016 Formula 1 Rolex Australian Grand Prix.
The APL Ascend is designed as the ultimate training shoe that can withstand the rigorous demands the Renault Sport Formula One Team encounters on and off the track. Using APL's proprietary Propelium technology, the lightweight 8oz. Ascend is the perfect intersection of performance and luxury. The shoe boasts an impressive list of features including a full length honeycomb mesh and minimal overlays for breathability and a sock-like fit, an articulated eye row that allows the foot to flex and an outsole, inspired by the shape of a feather, that incorporates natural motion flex grooves that react to every movement.
"We are really happy to welcome Athletic Propulsion Labs to Renault Sport Formula One Team," said Cyril Abiteboul, Managing Director, Renault Sport Racing. "Since returning to Formula One we have aimed to position ourselves as dynamic and creative and to partner with brands who share this ethos. APL definitely fits these criteria. Adam and Ryan Goldston have come up with a product that is both innovative and attractive and at the very forefront of footwear technology. They've managed to go beyond being ‘just' a trainer manufacturer and become a genuine lifestyle brand. We're looking forward to working with them on track with the race team and creating lots of exciting off-track synergies."
"Athletic Propulsion Labs is honoured to have been selected as the official footwear brand of Renault Sport Formula One Team," added Adam and Ryan Goldston, Co-Founders of Athletic Propulsion Labs. "Athletic Propulsion Labs and Renault Sport Formula One Team share a common vision of creating world-class performance technologies in our respective fields. The opportunity to join forces in support of Renault's re-entry into Formula One is very exciting and emblematic of the dedication our respective companies have towards reaching new levels of performance through technological innovation and breakthrough design."