03/12/2015
NEWS STORY
"Our Formula 1 race strategists think many laps ahead when planning a grand prix pit stop, our automotive engineers build high-performance road cars for the next generation of driver; and our technologists and designers in McLaren Applied Technologies devise ways to improve healthcare, transport and many other areas of our lives," says the Woking company of a project which suggests someone has a bit too much time on their hands.
"With the futuristic McLaren MP4-X concept race car, we wanted to peer into the future and imagine the art of the possible," said John Allert, Group Brand Director, McLaren Technology Group.
"We have combined a number of F1's key ingredients - speed, excitement and performance, with the sport's emerging narratives - such as enclosed cockpits to enhance driver safety, and hybrid power technologies."
"Formula 1 is the ultimate gladiatorial sport, and the future we envisage will be a high tech, high performance showcase that excites fans like no other sport."
"It looks visually striking, but it is beneath the skin where the changes are most apparent," says McLaren. "MP4-X is designed to harness alternative power sources; the chassis changes shape to adapt to different aerodynamic demands; and it can communicate in the event of a failure or a problem."
"This is therefore McLaren Marketing's unique conceptual take on motor racing's future."
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