28/01/2015
NEWS STORY
Mercedes has announced a long-term partnership with Japanese electronics giant Epson.
Epson will become an official team partner of the world champions, providing expertise in the areas of printers, projectors, scanners and wearable technology.
With the location of the twenty 2015 Formula One Grands Prix closely reflecting Epson's global footprint, the partnership with Mercedes will provide a unique and highly visible platform for showcasing Epson's advanced technologies and accelerating customer growth.
Epson branding will feature on the F1 W06 Hybrid race cars, and on the helmet visors and racesuits of the team's drivers Lewis Hamilton and Nico Rosberg.
"We are extremely proud to enhance our global brand profile by becoming an official partner of the Mercedes Formula One Team," said Minoru Usui, President of Epson. "The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products and services that continue to exceed expectations and emotionally engage stakeholders worldwide."
"We are delighted to welcome Epson to the team as our preparations for the 2015 season gather pace," added Toto Wolff. "It is always a pleasure to work with forward-thinking companies and Epson's products are a natural fit for our race and manufacturing operations. Epson's use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products. We look forward to the season ahead and many successful years as partners."