03/07/2014
NEWS STORY
Haas Automation has announced a sponsorship deal with Ferrari, thereby adding to talk linking the Italian manufacturer with Gene Haas' eponymous F1 team.
Haas Automation, the world's largest producer of CNC (Computer Numerical Control) machines, is to sponsor Ferrari until the end of the 2015 season. The agreement comes into force immediately and, as from tomorrow's opening free practice for the British Grand Prix, the F14Ts driven by Fernando Alonso and Kimi Raikkonen will carry the company's logo on the side pods.
The partnership marks Haas Automation's entry to the world of F1, prior to it becoming title sponsor of Gene Haas' team when it enters the sport in 2016 and will only reinforce speculation of a major technical partnership between the two companies.
"We are pleased to welcome Haas Automation as our newest Official Supplier," said Marco Mattiacci. "This agreement strengthens our existing connections with the USA, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships.
"Over the past few months, we have been exploring with Haas a number of potential areas of collaboration, and this agreement is an immediate opportunity that we are pursuing, which proves Haas' interest in Formula One. This collaboration will enable Haas Automation to reinforce its brand awareness and promote its products and services around the world, thanks to the appeal of Scuderia Ferrari and the global reach of Formula One. We are therefore delighted to make this announcement, which sees another premium brand join our portfolio of partners. In parallel, but as a separate project, Haas is committed to entering Formula One with its own team, a testimony to the growing appeal of our sport in the USA and on this front, technical discussions are ongoing between us."
Chris Balfe