30/08/2012
NEWS STORY
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Sebastian Vettel has taken on a driving job with a difference - starring in a music video with US R&B star Melanie Fiona.
The Red Bull driver (and Infiniti Global Ambassador) plays a central role in the official video for Fiona's track 'Watch Me Work', from her album 'The MF Life'.
According to the publicity blurb: The high-energy piece, set in downtown New York, sees Vettel play a modern day James Dean character searching to find an underground location for Fiona and her band to perform. Vettel emerges driving a red Infiniti G37 convertible to an enormous warehouse space, powering up the lights and the sound system, and taking control of the volume. Happy with his work, Vettel's character departs the scene and is seen driving into the Manhattan sunrise.
The video is the latest in the 'Infiniti Inspired Performers' series, which sees Red Bull drivers Sebastian Vettel and Mark Webber collaborating with other top performers in different disciplines. It was shot on location in New Jersey in June when Vettel drove the proposed New Jersey F1 Circuit. The 25 year-old German also took the opportunity to take the R&B star on a high-speed lap of the circuit, where she got a taste of his high performance world.
It's the first time that Canadian-born Fiona has featured a sports star in one of her videos. She is no stranger to collaborations though, having worked with Jay-Z, co-written songs with Rihanna and toured with Kanye West amongst others.
"It was a great experience to shoot a music video, and certainly very different to what I'm used to," said Vettel. "But music is without question an inspiration to many and I'm very proud to have been part of this. I think the lyrics are quite fitting to what we can all do if we put our mind to it."
"It's not often you get the chance to be driven by an F1 World Champion and when the opportunity came up to have Seb driving me in the video I was like, yes please!" added Fiona. "This is one of my favourite songs and one that I've been wanting to put out for a while so to have him involved was great."
While one can't help but feel that it would have been a lot more exciting with Kimi, at least Sebastian, sporting his 'regular' hairstyle, wasn't forced to pair up with Nicki Minaj....
Anyway, check out the video here