13/11/2011
NEWS STORY
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For the remainder of 2011, Lotus, and in 2012 Caterham, will sport the Queens Park Rangers (QPR) crest.
Ahead of today's Grand Prix, QPR Manager Neil Warnock, Shaun Wright Phillips, Jay Bothroyd and Heidar Helguson unveiled the latest update to the Team Lotus T128's livery, the QPR Club crest that will now enjoy prominent branding on the F1 team's race cars for the remaining two races of the 2011 season and beyond.
In addition, Caterham branding will also soon be seen at the footballs club's Loftus Road ground, giving even more exposure to the brand across all global media platforms where the Barclays Premier League is broadcast and covered.
"Since we took over QPR, the teams at the Football Club, Caterham Cars and our F1 team have been working on a number of dual-brand initiatives that will create both brand and business value for the respective businesses, and will create exciting programmes for the fans and customers of each brand," Tony Fernandes, told www.qpr.co.uk.
"Today's unveiling of the QPR logo on our F1 car is the first and most obvious sign of those partnerships, and more will be announced in due course."
"We are obviously very proud to see our Club's crest on the F1 cars here in Abu Dhabi," added QPR CEO, Philip Beard, "and it is great news for our team and our fans that QPR will be lining up with Team Lotus in the races here and in Brazil.
"Exciting times lie ahead for our Football Club and all of Tony and his fellow shareholders' interests in F1 and road cars, and we are delighted to be able to show how closely we are working together here and at Loftus Road."
Meanwhile, at White Hart Lane...