08/09/2011
NEWS STORY
Starting in 2011, and for the next two years, the FIA and Michelin will be implementing a partnership agreement designed to develop new actions to foster a safer and more sustainable mobility, a mobility that also respects the environment.
This working relationship will be built on three policies:
The improvement of road safety, in particular by carrying out actions to raise the awareness of young people and future motorists around the world.
The development of innovations in tyres within a motor sport competition setting, in order to contribute to improved road use.
New solutions to reduce the environmental footprint of mobility in everyday life, solutions that should be achieved through competition.
The goal of the FIA and Michelin is to pull out all the stops to ensure that competition makes a serious contribution to improving mobility and, from 2011, to implement concrete actions derived from each of the three pillars of this partnership.
For road safety, Michelin is becoming an official partner, at the international level, of the FIA Action for Road Safety campaign. This programme is designed to support the Decade of Action for Road Safety initiated by the UN, the aim of which is to save five million lives over the next ten years. The establishment of the FIA Action for Road Safety partnership at the international level fits neatly within the framework of the extended ROSYPE (Road Safety for Young People in Europe) programme, itself initiated by Michelin in 2009 in partnership with the European Commission, the objective of which is to raise the awareness of 700,000 young people in 15 European countries by 2012.
For technical matters and in accordance with the new regulations of the FIA World Rally Championship (FIA WRC) for the 2012 season, Michelin undertakes to increase the lifespan of its tyres significantly.
For the environment, with a view to setting up compensation mechanisms, the FIA and Michelin will call upon a network of experts, in order to measure and map the environmental footprint of the WRC.
The FIA and Michelin are already giving great thought to the actions planned for 2012 and 2013, such as devising an environmental strategy for motor sport competition and measures to ensure the rapid transfer of technologies between competition vehicles and ordinary road vehicles.