14/06/2010
NEWS STORY
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Emblazoned for the first time on the engine covers of the two C29 racers at the Canadian Grand Prix was the prominent logo of the "Sauber Club One".
The "Sauber Club One" is an exclusive club for companies wishing to use Formula One as a business platform against a grand prix backdrop and the team's high-tech facilities in Hinwil for events, without themselves making a public appearance.
"Formula One as a marketing platform has changed over recent years," said Peter Sauber. "Formerly, its global reach was primarily used to raise the profile of consumer goods. Today it also serves as a vehicle for business deals and networking.
"Early this year I commissioned Publicis, one of the world's leading advertising agencies, with devising a suitable concept. That is now in place and the discussions we have had with businesses so far have been very positive. I am in no doubt that through this club we are serving a steadily growing need."