09/05/2010
NEWS STORY
Following the establishment of a new partnership with the fashion label 'Black Button', the Hispania F1 Team has unveiled its new team-wear range.
The new team-wear collection features a variety of apparel which can be used in all-weather conditions, from the extreme heat seen at the Bahrain Grand Prix to the characteristically cooler Canadian or Belgian Grand Prix or sometimes other rain-lashed F1 rounds.
The product line already includes wind breakers, T shirts, polo tops, trousers, jackets and accessories which all feature the HRT F1 Team, Hispania Racing branding, with further additions planned for later in the year. Designed in the racing colours of HRT F1 Team, Hispania Racing’s red, yellow and white colours, Black Button will not only be a popular choice with the team mechanics whilst working in the garages, but will also allow fans the opportunity to support their favourite team and wear the Black Button brand. The online shop with merchandising articles will soon be launched on the team's website
Dr. Colin Kolles, Team Principal: I would like to thank Rummenigge Sport Marketing GmbH and Roman Rummenigge for their help in closing this important deal with "Black Button".
"Black Button" has done an excellent job with designing the livery of the new team uniform. It is powerful and very distinct from any others to be found on the grid. The concept behind the clothing line is to combine the dark grey and black colours of Murcia with the bright yellow and red colours of the Spanish National flag and team logo, and it will be displayed clearly on the uniform alongside the logos of our team partners.
The prime testers and users of this new Brand will be our team personnel. "Black Button" is a very creative and dynamic sporting garment which combines comfort and safety with an attractive colour palette. As a new team, the challenge was to find the best way to graphically define our identity in the public's perception. This collection exactly fits our needs. We are excited to be helping grow their brand with our F1 team clothing line.