08/05/2009
NEWS STORY
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In advance of the worldwide release of the highly anticipated movie Terminator Salvation, Brawn GP will join Sony Pictures Releasing International to feature imagery from the film on the team's Formula One cars over the Spanish Grand Prix weekend. Terminator Salvation is to be released in the US on 21 May and globally from 27 May.
The Brawn-Mercedes cars of Jenson Button and Rubens Barrichello will carry the distinctive Terminator Salvation imagery on the rear wing throughout the Spanish Grand Prix weekend at the Circuit de Catalunya in Barcelona. The unique one-race sponsorship builds anticipation for the red-carpet European premiere of the film on 28 May in Paris, France.
The partnership reunites Sony Pictures Releasing International and Formula One following Arnold Schwarzenegger's famous appearance at the 2003 British Grand Prix to promote T3 Rise of the Machines.
Nick Fry, Chief Executive Officer of Brawn GP, said: "We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend's Spanish Grand Prix. Our promotional partnership will see our race cars and our garage branded with the famous Terminator imagery as we help launch one of Hollywood's biggest movies of the year to over 580 million Formula One viewers in over 90 countries. The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy. It's a perfect match for Brawn GP and Formula One."
McG, Director of Terminator Salvation, added: "The Terminator franchise has a long standing relationship with Formula One and we are thrilled to be partnering with the Brawn GP team. Formula One represents the best of mechanical engineering and is a true trial of human spirit, themes that perfectly parallel Terminator Salvation."
Sal Ladestro, Executive Vice President of Sony Pictures Releasing International, said: "Formula One is one of the most popular sports in the world and there are no bigger stars right now than the Brawn GP team. With all eyes on Spain this weekend, we can think of no better partner to build anticipation for the international launch of Terminator Salvation than Brawn GP and the global sport of Formula One."