28/02/2008
NEWS STORY
Williams has today announced two new sponsor partnerships.
One is with All Saints, the rapidly growing fashion label part-owned by Kevin Stanford, the retail entrepreneur, which will see its logo appear on the car and within the team environment.
Of the new partnership, Kevin Stanford commented, "I'm probably one of only a handful of non-professionals to have ever driven a Williams car and I'm thrilled to be able to sponsor such a great British team. This deal offers fantastic international exposure for All Saints and fits perfectly with our ambitions for the brand."
The other partnership is with mydiamonds.com, the diamond jewellery website to be launched shortly by Aurum Holdings, which owns Royal Jewellers Mappin & Webb, as well as Goldsmiths and Watches of Switzerland.
Mydiamonds.com has agreed a sponsorship deal that will see its logo appear on the car as well as within the team environment.
Of the new partnership, Justin Stead, Chief Executive of Aurum, said, "This sponsorship deal offers an exciting, global marketing platform to launch mydiamonds.com. It forms an important part of our strategy in establishing mydiamonds.com as a destination online store for loose diamonds and diamond jewellery."