Formula Money, the real figures behind F1

03/09/2007
NEWS STORY

All of the key data for understanding the business of Formula One is now available in a single volume for the first time following the launch of Formula Money, a new data report on the business behind the sport.

Formula Money contains more than 200 tables and diagrams including a breakdown of every current sponsorship deal, all race sanction fees, the total resources of each team, and a comparison of team turnover stretching back 20 years. Unlike reports elsewhere, where data appears to have been plucked from the air, the figures in Formula Money are fact.

The report is an invaluable guide to the sport for both potential and existing stakeholders, such as sponsors, team owners, driver managers and race promoters.
It contains a wealth of essential and exclusive data.

Major findings include:

A $4.3bn turnover for the Formula One industry in 2007, with the $1.47bn contributed by team owners comprising the largest source of revenue for the sport.

The teams received $834m in sponsorship in 2007, with tobacco giant Marlboro the biggest contributor through its $100m-a-year deal with Ferrari.

The rapidly rising costs of hosting a Formula One Grand Prix, with the average race sanction fee increasing 70% from $11.3m to $19.3m in just the last five years.

For those looking to get involved in the sport for the first time, Formula Money addresses in detail core questions such as how much it costs to sponsor a team, what are the teams' overheads and returns, and where the revenues from hosting a race end up.

Formula Money is an equally important tool for current stakeholders, such as sponsors and race promoters, as it highlights how much their peers are paying and what they get for their money. This allows them to maximise return on investment and improve their bargaining position when it comes to negotiations.

Pitpass regulars Christian Sylt and Caroline Reid, the authors of Formula Money, are the world's only newspaper journalists to regularly cover the business of F1. Their combined ten years of experience covering the sector stretches across all other types of media from magazines and books to radio and television. Their work has been endorsed by the most powerful figures in F1, including Bernie Ecclestone, Max Mosley and Flavio Briatore.

This is further demonstrated by having CNC, the consultancy advising the car manufacturers participating in F1, as publishing partner.

"Formula One has never before had a single credible source for the key data behind the sport," says Christian Sylt. "Formula Money changes that by bringing together for the first time in one volume all the figures that anyone operating in F1 needs to make informed decisions on their business opportunities."

Formula Money has 100 colour A4 pages and is available at a cost of Ł150 plus postage and packaging. For further information or to purchase the report via our secure online purchase system, visit formulamoney.com.