28/02/2007
NEWS STORY
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In the build up to the 2007 season, McLaren has launched, for the first time inits 41 year history, a full range of team replica products for fans.
The 'Team' range, which is available online, includes Vodafone McLaren Mercedes caps, T-shirts, sweatshirts, gilets and waterproof jackets. All these items have been created with style and functionality in mind using performance fabrics.
The range is a replication of the team's 2007 racewear, which was designed with Hugo Boss. The racewear, which was debuted in January at the team presentation in Valencia, has been designed using the latest fabrics, and will be worn by the drivers and team members at all racetracks throughout the season. These products have been reproduced for the 'Team' range for a more inclusive approach for fans.
A particular highlight of the range is a collection of derivative styles featuring the names, autographs and car numbers of the two drivers: Fernando Alonso and Lewis Hamilton. To present the 'Team' range, both Fernando and Lewis enthusiastically (check pictures for enthusiasm) modelled the clothing with the McLaren Technology Centre used as a backdrop for the photography.
"It is really great that Vodafone McLaren Mercedes are introducing this clothing for the fans to buy. It is such a visual way for people to show their support, and it's always fantastic to see," commented Fernando. "The fact that Lewis and I are modelling the clothes brings the connection with the team even closer to our supporters and it is something that I am really excited about."
Lewis was equally as impressed with the new collection. "I have to say that this new collection of replica clothing looks really cool. This is a really fresh look and, as someone who is really into his clothes, I am impressed with the detail that has gone into the range."
"With this new Team clothing, we really wanted to bring the Vodafone McLaren Mercedes team closer to the fans and what better way to reach them
than by clothing them in the team's racewear," commented Ron Dennis, Chairman and CEO, McLaren Group. "People want a dynamic Formula 1 that
reaches out; this is a part of our effort to satisfy that need. Clothing can be instrumental in making people feel involved and we are hoping that, by offering this inclusion into the Vodafone McLaren Mercedes brand, it will assist us in our aim to inspire people, young and old, and encourage them to chase their dreams."
In addition to the 'Team' range, a second line - 'Active' - will be launched in April. This will feature a collection of stylish and functional sportswear products for active men and women. All the products in this range reflect Vodafone McLaren Mercedes' philosophy for performance and style. One example of the advanced functionality of this range is a jacket that enables you to connect your MP3 player and control the volume by touching certain points on the sleeve.
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