08/02/2007
NEWS STORY
 |
Renault sponsor ING has revealed that in addition to its commitments with the back-to-back World Championship winning team, it is to run a major branding campaign in F1 this season, with trackside signage at 14 of the 17 races and title sponsorship of the ING Australian Grand Prix in Melbourne.
The Dutch banking group is hoping that its title sponsorship of the ING Renault F1 team and track signage, supported by a targeted advertising and marketing campaign, will help build brand awareness, with the company, which already has over 60 million customers in 50 countries aiming to tap into F1's global audience of over 850 million.
"Our Formula 1 programme is a global sponsorship initiative which will help us to enhance the awareness of ING as a top tier global financial services organisation active in banking, insurance and asset management," said Isabelle Conner, ING Renault F1 Program Director for ING. "By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base."
The only races at which ING will not have trackside presence are the United States, British and Brazilian races.