09/01/2007
NEWS STORY
Toyota Motorsport GmbH has announced Esprit as an Official Supplier to the Panasonic Toyota Racing team.
Esprit will exclusively supply the team with a travel and management collection and the company's logo will feature on all official communications. The partnership will be seen in public for the first time on 12 January, when Esprit will outfit all team staff at the Panasonic Toyota Racing pre-season event in Cologne.
Founded in 1968, Esprit has grown into an international lifestyle brand offering affordable luxury to customers in 44 countries on five continents. Esprit operates with 12 established product lines offering women's, men's and children's wear as well as shoes and accessories. In addition, Esprit's Red Earth cosmetic brand offers cosmetic, skin care and body care products.
Thomas Grote, President Esprit: "Esprit is delighted to be associated with Panasonic Toyota Racing as an Official Supplier and we look forward to using this marketing platform to spearhead our holistic approach of further strengthening our brand. Formula 1 is the most glamorous form of motorsport so it is fitting that Esprit will be working with the team which shares the same appreciation for style and innovation."
Toyota Motorsport President John Howett said: "Panasonic Toyota Racing is very much looking forward to working with Esprit and we are delighted to welcome such a global brand as an Official Supplier. Formula 1 is a sport where fashion, innovation and dynamism play an important role so this partnership with Esprit is a perfect fit and we look forward to working together in 2007 and beyond."