25/10/2006
NEWS STORY
Spyker MF1 Team is pleased to announce the arrival of RotoZip as an Official Sponsor for the 2007 Formula One World Championship and beyond. As part of the new two-year partnership the team launched RotoZip branding at last weekend's Brazilian Grand Prix. The relationship will see the team's drivers carry RotoZip racesuit branding together with the power tool manufacturer's logo on the cockpit edge.
Aleksander Bursac, General Manager - RotoZip Europe: "In 2006 we followed our Dutch hero Christijan Albers to the Spyker MF1 Team as an Official Sponsor with our Dremel brand. This has resulted in a very successful year regarding sales and improved brand awareness. When we had to develop our strategy for the introduction of Rotozip in Europe, F1 was a logical choice. Rotozip is high-tech and designed for professional users so there is an excellent consumer and trade connection through this sport. We believe that through F1 and the ambitions of the Spyker MF1 Team that we can achieve our goals and look forward to extending this successful partnership which is gaining momentum."
Colin Kolles, Team Principal and Managing Director - Spyker MF1 Team: "This is another great partnership for the team. Although the season has ended the hard work for 2007 has already begun. Forming long-lasting partnerships with organisations such as RotoZip certainly strengthens our position to create a competitive package over the winter break. I am very happy to welcome RotoZip and their representatives to the Spyker MF1 Team and am proud to be starting the 2007 World Championship with such an innovative and high-performance organisation."
In Europe, RotoZip is a new brand for professional construction, home building and home remodelling/improvement applications. RotoZip was founded in the USA in 1972, when a professional drywall contractor decided that there had to be a better way to cut drywall. He set out to build a system of tools and accessories to save time and money, while improving results. Bosch Power Tools acquired RotoZip in 2003. In 2007, Bosch will launch the RotoZip brand into Europe, targeting the professional market.