18/01/2006
NEWS STORY
MF1 Racing has announced a partnership agreement with Garcia Jeanswear, one of Europe's trendiest and most successful casual clothing brands. The Garcia logo will appear on all of the team's race cars, transporters and official stationery.
"MF1 Racing's partnership with Garcia Jeanswear is important to the team for many reasons," said Colin Kolles, MF1 Racing's Managing Director. "It demonstrates Garcia's confidence in our approach to Formula One and affirms the marketing value to be derived through involvement in the sport. It also associates the team with a stylish brand that is on the rise – an image that meshes well with the way we are positioning ourselves and generates momentum for us commercially and enables the team to achieve its goal of continuous improvement, both on and off the track."
"In 2005 we entered Formula One for the first time with the aim of building brand recognition and extending our distribution in Europe. The impact of that sponsorship exceeded our expectations," added Paul Burema, Managing Director of Garcia Jeanswear. "In markets where we were traditionally strong, the demand increased. Furthermore, we were also able to add some nice Garcia countries to our map. It was not a difficult decision for us to follow Christijan Albers to his new team, MF1 Racing. It is ambitious, professional and it aims to be fashionable. This positioning fits us perfectly. Hopefully, it will add even more color to our jeans brand."
Garcia Jeanswear (www.garciajeans.com), founded in 1977, is a successful, innovative jeans and casual clothing brand that is developed and produced under the Dutch company, Eurobrooks b.v. The roots of the company lie in Italy, but production is now undertaken in various locations worldwide. Garcia Jeanswear has sales offices in Holland, Belgium, Germany, Greece and Portugal and exports to 10 other European countries. As a trendy brand name, Garcia Jeanswear has firmly established its place in the European market. Originally known for the diversity of its range of blue denim that it offered, Garcia Jeanswear has continued to build on this strength while expanding its extensive line of denim. With trendy collections and a clear vision toward the future, Garcia Jeanswear is striving to meet the needs and desires of its customers worldwide.