05/01/2006
NEWS STORY
MF1 Racing has announced a partnership with Dremel, the worldwide leader in multi-tool systems. Dremel Europe, which already sponsors Dutch MF1 Racing driver Christijan Albers, will also sponsor and supply the Silverstone-based team for the 2006 and 2007 World Championship seasons.
"We are very proud to have Dremel join us as a partner," says Colin Kolles, Managing Director of MF1 Racing. "Dremel is a successful, global brand our team knows and trusts. Our designers and engineers use Dremel tools during the crucial model-building stage of the design process and a multitude of other applications. Their products deliver outstanding precision with optimal results, and that is what MF1 Racing aims to achieve, as well."
"With the bold move of stepping into Formula 1, Dremel is once again breaking new ground in the area of brand building," commented Aleksandar Bursac, General Manager of Dremel Europe. "Research indicates that Formula 1 is the most popular spectator sport among Dremel users and prospective clients, and that the combination of cars, technology and attention to detail is especially appealing to them. We are confident that sponsoring Christijan Albers and MF1 Racing will have a positive effect on Dremel’s brand image, as well as on other aspects of our business. In Formula 1, details make all the difference… and Dremel is big on details."
Dremel was founded in 1932 in Racine, WI, USA, by Austrian immigrant A.J. Dremel. Currently operating in home improvement markets around the world, Dremel’s core product line is defined by the Dremel Multi-tool, a versatile high speed motor unit which can be used to drive a system of over 150 available Dremel accessories and attachments.
The partnership between Dremel and MF1 Racing was facilitated by GR8industries.com, the leading brand and motorsports marketing agency in the Benelux region.