18/08/2004
NEWS STORY
Jordan Grand Prix has concluded an agreement with Shoulu-Huayuan Co., the largest property development company in China, to sponsor the team for the Chinese Grand Prix, in order to promote their new upmarket apartment building - Beijing Chateau - situated in Beijing's Central Business District.
Mr. Xu Peijian, Director & General Manager of Shoulu-Huayuan Co., said "Lots of our staff members are motor racing fans, and the forthcoming race in Shanghai is causing a lot of media excitement. We sincerely wish the Chinese Grand Prix every success and we hope that the Jordan team will do well here. Sponsoring the Jordan team for this race is the ideal way to create interest in our new high class apartment building, the Beijing Chateau."
Eddie Jordan said, "There is remarkable excitement building up towards the first Chinese Grand Prix and we are really pleased to be part of it. This partnership is our second Chinese sponsorship (our first being B&Q China) and further strengthens our links with the important Chinese business community. We are very pleased to welcome the Shoulo-Huayan Company into the Jordan family of partners, and hope that this deal will lead to other opportunities with the company. Jordan appeals to Chinese business and fans, in part because the colour yellow symbolises prestigious values in Chinese culture, but also because we are an open, friendly team that is accessible to everyday people."