McLaren has revealed a bespoke one-off Ayrton Senna inspired livery it is to run on its cars at the forthcoming Monaco Grand Prix.

In collaboration with Senna Brand and McLaren Racing Official Primary Partner OKX, the "McLaren SENNA presented by OKX" campaign celebrates the Brazilian's incredible racing legacy.

The livery is a tribute to him, remembering his life and impact on McLaren and Formula 1, thirty years on from his passing. The vibrant yellow, green and blue colourway takes inspiration from his iconic helmet and will feature on the MCL38 throughout the Monaco Grand Prix weekend.

Senna is McLaren's most successful driver, racing for the team between 1988 and 1993, claiming 35 of his 41 grands prix wins, three drivers' championships and four constructors' titles in his time with the Woking outfit.

Senna and Monaco are also synonymous, with his six victories dubbing him the 'King of Monaco' including five consecutive wins between 1989 and 1993. This makes the Circuit de Monaco a symbolic venue for the team to celebrate him.

McLaren Automotive today also paid tribute to Ayrton Senna's legacy with the reveal of a one-off version of the McLaren Senna road car. Named Senna Sempre, this bespoke McLaren Senna complements the Formula 1 livery by integrating similar design elements. Created and hand painted by McLaren Special Operations, the colourful livery also takes inspiration from his helmet, blending his yellow, green and blue colours, while incorporating skilfully applied dot matrix portraits of Ayrton and further Senna references.

The team will also wear Senna inspired kit for the weekend, with both Lando Norris and Oscar Piastri wearing bespoke overalls. To support the on-track campaign, fans will be able to own their own part of this celebration, with a custom range of merchandise, inspired by the colours of Senna and the McLaren team livery during his era. The Senna x Monaco line will be available soon to purchase from the McLaren Store.

"The team is proud to recognise and celebrate the extraordinary life and racing legacy of Ayrton Senna through this McLaren livery," said Zak Brown. "Senna remains revered and respected as Formula 1's greatest icon, and McLaren's most decorated driver. His impact on McLaren is enormous, not only through his racing record but also presence within the team, and now his legacy, so it's an honour to race for him at his most successful circuit in his green, yellow and blue colours.

"It's great to collaborate on the "McLaren SENNA presented by OKX" campaign with Senna Brand, in partnership with Official Presenting Partner OKX and alongside our colleagues in McLaren Automotive. With it being the thirtieth anniversary of his passing, the team are choosing to recognise and celebrate his life at one of his favourite and most successful places to race, Monaco. We look forward to racing in this vibrant and beautiful livery this weekend."

"Our collaboration on the Senna livery at the Monaco Grand Prix is more than just a tribute," added Haider Rafique, CMO, OKX, "it's a celebration of Ayrton Senna's unmatched legacy and his profound impact on the racing world and McLaren itself. Senna inspired a generation and it's our intention at OKX to help be the bridge between the younger generation and his legacy. That is why we wanted to be a part of this initiative, not just to remember a racing legend but as a living homage that resonates with fans and participants alike, ensuring that Senna's legacy continues to influence the world of Formula 1 and beyond."

"It's an honour to recognise Ayrton through these liveries in collaboration with both McLaren Racing and McLaren Automotive," said Bianca Senna, Senna Brand. "It's a fantastic way to celebrate his life and legacy through his iconic colours on both cars. McLaren meant a lot to him, and together they achieved a lot of success, much of which he is still remembered for today by so many. It will be special to see it race the streets of Monaco, a circuit which gave him so much joy and many triumphs."

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1. Posted by Ricardo_sanchez, 22/05/2024 22:53

"The most effective Senna tribute livery to put on a McLaren would have been the 1990s Marlboro colours. I’m guessing that would have fallen foul of the tobacco advertising ban, even if there was no mention of the brand. It would have been great to see that iconic livery on a modern day McLaren, flying around Monaco. "

McLaren to run Senna tribute livery in Monaco

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