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Canadian GP attracts ABC's fourth largest TV audience

NEWS STORY
22/06/2023

ABC's broadcast of the Pirelli Grand Prix du Canada attracted the sport's fourth-largest live U.S. audience ever.

The live broadcast attracted an average audience of 1.76 million viewers for the ace telecast window, meaning that three of the four largest live U.S. F1 TV audiences in history have occurred this season.

In addition to Canada, the Miami Grand Prix averaged 1.96 million viewers and the Monaco Grand Prix averaged 1.79 million.

The inaugural Miami Grand Prix in 2022 averaged 2.6 million viewers, the largest live audience ever for an F1 race on U.S. television.

Sunday's race, which ran from 14:00 - 16:00 ET, also was the largest audience on record for the Canadian Grand Prix. The full telecast, which started at 12:30 with the Grand Prix Sunday pre-race show, averaged 1.39 million viewers.

Viewership peaked at 1.924 million average viewers in the quarter-hour starting at 15:15 ET.

F1 is currently averaging 1.28 million viewers across ABC, ESPN and ESPN2, up from last year's record-setting season average of 1.21 million.

Also on Sunday, the debut of ESPN's new alternate telecast The Grandstand with Daniel Ricciardo and Will Arnett on ESPN2, attracted an average audience of 114,000, with half of the audience in the 18-49 demographic. The Grandstand will return for the two remaining U.S. rounds later this year.

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READERS COMMENTS

 

1. Posted by Max Noble, 23/06/2023 11:05

"@Esteemed Editor - my thanks for your return zingers! You’re right. What am I thinking to give Stefano cause for alarium? I promise to leave my maths to the marketing cats from now on. As you might be aware cats usually only use two numbers. “Nothing”, and “everything” - which I think would be welcomed by Liberty Media…. Actually, you don’t think one of the PitPass cats is a mole do you…?"

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2. Posted by Chester, 22/06/2023 18:09

"@Editor. I thought Ricciardo would speak more fluently. What I would really like to see is Guenther Steiner on The Grandstand, complete with his swearing. I have zero doubt that the show would make almost anyone belly laugh.
Stefano, do you read these diatribes?? Please, sir. When Gene finally tires of F1, hire Guenther and make a show!"

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3. Posted by KKK, 22/06/2023 16:14

"Enter your comment hereI apologize for my cynicism, but who cares ?"

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4. Posted by Editor, 22/06/2023 12:57

"@ Max Noble

Oh, ad that UK population of 59.9 million, that was last Thursday, it's gone up since then."

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5. Posted by Editor, 22/06/2023 12:54

"@ Max Noble

There's always one isn't there.

Here's Stefano and the gang convinced that F1 is putting the NBA, NFL and just about every other sport to shame and you have to spoil it."

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6. Posted by Max Noble, 22/06/2023 12:49

"So 1.76 million of a nation of 332.4 million (2022 figure) watched… That’s a massive 0.529% of the population tuning in! Great work USA. 99.33% of the population didn’t watch. That’s a big success. We could target a 100% increase for next year and leap all the way to 1.05%. Cannot wait for them figures to land and the press releases to roll… According to the figures I can find… the 2021 season finale in the UK managed 7.4M UK viewers… with the 2021 census giving a UK population of 59.59M… that gives us (grabs calculator…) 12.4% of the population viewing… which depending on how you bend the maths, gives a figure over 400% higher in the UK. Sigh…"

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7. Posted by Mad Matt, 22/06/2023 10:07

"I avoided the "Grandstand" show on the basis that it sounded like a stupid idea which no-one could rescue :-)

As for these viewing figures, they're almost irrelevant compared to the global figures... "

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8. Posted by Editor, 22/06/2023 9:51

"@ Chester

Are you suggesting that he didn't live up to expectations?"

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9. Posted by Chester, 22/06/2023 9:44

"What do you guys think about Ricciardo's The Grandstand. I watched the early part and thought Daniel needs a few broadcasting lessons. "

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