Sky has withdrawn an advert for this weekend's season finale, described by Red Bull as being in bad taste.

You'll be familiar with the ads, usually shown during commercial breaks during coverage of the F1 session you, as an F1 fan, are already watching and keen to get back to once the wretched ads end.

Already hyping the season finale to "nauseating" levels, Sky is running ads for the race weekend across its channels promoting it in typical fashion.

One showed the infamous Silverstone incident which saw Max Verstappen head off into the barriers at Copse, followed by the message "Merry Christmas".

With Verstappen having been hospitalised by the incident, Red Bull deemed the ad in bad taste and called on the broadcaster to pull it, which it did.

"We are extremely disappointed that images are being used of a crash, in which someone ended up in hospital," a Red Bull spokesperson told De Telegraaf. "This is in very bad taste. We hope it will be removed soon."

Another ad featuring the infamous Monza clash will remain, presumably as nobody ended up in hospital.

Fact is, besides the enormous hype behind this weekend's race, much of it based on the media's desire for yet more controversy, almost every trailer for the sport features incidents such as the Silverstone clash, albeit without the tasteless "Merry Christmas" splash.

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READERS COMMENTS

1. Posted by kenji, 12/12/2021 2:56

"@ equastor180.....Yes, you get my wholehearted support for that comment. Hill, and his pal Herbert, are so biased that they are becoming even more obnoxious than usual. { although Herbert was not involved this time ] he deserves to be included. Rosberg was clearly bothered with Button's comments as well as a little earlier he had to put Hill back in the box as well. For an international feed Sky do a seriously bad job when it comes to rampant jingoism. The problem is that they get away with it, time after time. I'd also add that i'm not a great supporter of Verstappen either but if he wins tonight he will get my uptick for relentless endeavour and also because it will force the Sky team to finally acknowledge that someone other than.a Brit can win a WDC against the might of the mighty three cornered star. Go Max....."

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2. Posted by equator180, 12/12/2021 0:27

"Sky's bias is well known and usually surfaces every race weekend. "IF" Max is successful in winning the championship he should demand Hill not be withing 50 meters of him in any interview, he is as toxic as the crash add."

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3. Posted by Defiant, 11/12/2021 18:32

"A despicable form of sensationalism. Pull them both. No matter on your thoughts of each driver, either one of those incidents could have been a disaster for either of them, or their families.
They are both partaking in a risky sport for the benefits it gives them and we get to enjoy those antics as 3rd parties, but to advertise it in that way is a bit low in my opinion."

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4. Posted by Tom2681, 11/12/2021 16:11

""Merry Christmas" is a positive message.
An F1 car crashing is not.
They should pull the Monza ad as well."

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5. Posted by @R1Racing71, 11/12/2021 8:05

"The counter argument is of course that F1 and their stake holders (which include the Red Bull top brass) all benefit from the increase of “bums on seats” that these add will generate.
Furthermore you really can’t blame Sky for their actions - it’s what they pay top dollar for."

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6. Posted by KKK, 11/12/2021 7:51 (moderated by an Adminstrator, 11/12/2021 8:21)

"This comment was removed by an administrator as it was judged to have broken the site's posting rules and etiquette."

Rating: Neutral (0)

7. Posted by kenji, 11/12/2021 7:29

"Silverstone result...was in bad taste!"

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Sky withdraws "bad taste" ad

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