Since last week's tweet from Rich Energy claiming that it was terminating its 'partnership' with the Haas F1 team, and the subsequent denial, the sorry saga has taken more twists and turns than the most ludicrous of soaps.

Unwilling to give the mysterious energy drink and the people behind it the oxygen of publicity, as the various claims and counter-claims continued throughout the Silverstone weekend, we thought it best to ignore.

However, today our good friends at Formula Money have revealed that the latest twist sees Rich Energy become Lightning Volt, with Matthew Kell the new controlling shareholder and former CEO, Williams Storey no longer a controlling shareholder or indeed a director.

No doubt Lightning Volt is already working on an original new logo, and perhaps new corporate colours.

Meanwhile, as Rich Energy cans are sure to become a collectors item on Ebay, perhaps someone should break the news to Guenther Steiner.

And in case you were wondering... yes, there is a Volt bike company, which manufactures electric bikes... so that's the logo almost sorted.

More to follow.

LATEST NEWS

more news >

LATEST IMAGES

galleries >

Click to go to the main galleries section

READERS COMMENTS

1. Posted by trackrecords, 19/07/2019 18:17

"Surely they will just turn the 'current' (hey a pun!) logo upside-down?"

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

2. Posted by English Tony, 17/07/2019 15:31

"1. It appears that he new owners are dodgy - they are an UNLICENSED insolvency operation - according to their website - whose operation is to renegotiate with debtors for a 10% fee. Note, this assumes Storey has any money at all to pay his creditors with - he may just have ripped off BDG

2. Just because Rich Energy is owned by Lightening Volt doesn't mean that they are selling a Lightening Volt branded energy drink - indeed it doesn't look like they are planning to sell anything

3.This leaves Gene Haas owed money & displaying a logo for a dead product that he can't change for fear of negating any chance he has of getting paid - for as long as the original sponsorship contact is valid & this probably means he can't get any other sponsor until this is sorted out

"

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

3. Posted by imejl99, 17/07/2019 12:37

"(unverified) @lightning_volt_ twitter account shows yellow lightning on white background.

They are on to DC Comics for Flash logo? ;)"

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

4. Posted by USA1, 17/07/2019 2:24

"As long the cash flow is there I guess it’s ok, but it al sounds very suspicious!"

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

Rich Energy becomes... Lightning Volt

LATEST NEWS

RELATED ARTICLES

LATEST IMAGES

POST A COMMENT

Post your comment

READERS COMMENTS

Share this page