SportPesa, the growing global technology and entertainment company, has today been announced as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team.

The announcement, alongside a reveal of the team's new car livery, was made during their pre-season launch event, held during the Canadian International Auto Show; the first ever Formula One team launch in Canada.

Present at the reveal were the two team drivers, Sergio Perez and Lance Stroll, along with the Team Principal, Otmar Szafnauer, and Technical Director, Andrew Green.

The multi-year deal will commence with immediate effect, with the team referred to as SportPesa Racing Point F1 Team for the duration of the partnership.

The Racing Point cars retain their pink colour, with BWT continuing as principal sponsor of the team, with the addition of blue SportPesa branding on the front and rear wings, and engine cover.

"SportPesa is a young, dynamic, growing company whose values align with our own vision to become a team capable of competing at the very front of the grid," said Otmar Szafnauer, Team Principal. "We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world. The car looks stunning with the addition of blue to the already iconic pink livery, which gives us a strong identity as we begin this exciting new era."

"We are absolutely delighted to become part of the extended Formula One family," added Adam Beighton, SportPesa, Company Director. "This partnership is very important to us because it diversifies us into new territories and allows us to reach new audiences across the globe. Equally important is the platform it provides us which enables us to stay true to our mission; to build and develop grassroots and professional sport in the countries where we operate by bringing new opportunities to local communities."

Founded in 2014, SportPesa is a sports betting platform with operations in Kenya, Tanzania, South Africa, the Isle of Man and the UK. With its global HQ in Nairobi, SportPesa, in Kenya, is owned and operated by Pevans East Africa, a company with shareholders from mostly Kenya, Bulgaria, and the United States, while in Italy it is jointly owned with RCS Media, the largest media company in Italy.

Check out our Racing Point livery reveal gallery, here.