A press release issued today declared that F1 has agreed a partnership with Interregional Sports Group (ISG) and Sportradar to enable live betting during races.

Under the terms of the deal, thought to be worth $100m, ‘ISG will have the rights to sub-license betting partnership rights, subject to regulations'.

These regulations include "regionalised branded on-screen graphics, physical and virtual trackside signage and digital integration across F1's rapidly expanding digital and social platforms", though thankfully there is no mention of Ray Winstone being allowed to strangle vowels as part of a revised commentary team.

"F1 is delighted to partner with ISG, which has demonstrated its impressive global capabilities through working with the likes of Serie A and La Liga," said F1's commercial director Sean Bratches. "We are also hugely excited to work with ISG and Sportradar on making the most of the data which is generated at every Grand Prix. Sportradar are world leaders in data distribution and share our passion to make F1 a significant player in this field.

"Data and sponsorship partnerships like this are common practice across almost all premium sports and this is the latest step in our mission to make Formula 1 the world's leading sports entertainment experience.

"This deal allows us to develop new and exciting ways for Formula 1 fans around the globe to engage with the world's greatest racing spectacle, while ensuring integrity with best practice oversight from Sportradar."

"Sportradar is the global leader in the area of sports data distribution and monetisation," added Sportradar's MD of Group Operations David Lampitt, "as well as integrity services in the fight against betting-related fraud and sports corruption.

"Through this collaboration with Formula 1, we're delighted that fans will receive an exciting and safe betting experience and we look forward to further developing the F1 fan experience."

For some time, specialist companies, such as superbettingsites.com, have covered F1, but this deal represents a new chapter for the sport.

At least we now know why F1 is gradually stripping down the data made available to fans via their TV screens and particularly the revamped app - of which more later - it's to allow vital space those all-important logos from the betting companies.

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READERS COMMENTS

1. Posted by Chris Roper, 19/09/2018 6:19

"Welcome to the era of race fixing as we follow in the footsteps of Soccer and Cricket.............

Bookie to mechanic "$5000 if the right rear sticks during the next pitstop"
"

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2. Posted by Ro, 18/09/2018 20:21

"Change the name to "F1 Circus"...what a joke...."

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3. Posted by georgetaylor, 18/09/2018 16:02

""

...and with that announcement, F1 confirms the long suspected death spiral. It's finished. These 3 idiots will fly it into the ground within 5 years.

""

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4. Posted by Agrajag, 18/09/2018 11:47

"To bet on a sporting event as it is in progress doesn’t there need to be some uncertainty as to the outcome?
Last Sunday (and most others) the only realistic alternative to the current leader winning was a car failure.
Looks like Mr Britches has got his knickers in a twist again."

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5. Posted by Greg, 18/09/2018 10:30

"More pay to liberty and forget the serious fans"

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F1 announces $100m in-race betting deal

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