As F1's new commercial boss, Sean Bratches, unveils a new experience for F1 fans, some things never change.

Yes folks, those little TM symbols so very much in evidence during Bernie Ecclestone's reign are still a beloved part of every press release issued by the sport's new owners.

Announcing the launch of F1 Experiences™ today, the trademark logo, so fiercely guarded by FOM's army - or whatever the collective noun is - of lawyers was everywhere.

"F1 Experiences™ will provide fans with benefits and access not available anywhere else," states the press release.

"For the first time, fans will have the opportunity to access unique Formula 1 race weekend experiences, from touring the track and walking the pit lane to meeting legends of the sport and the race stars of tomorrow competing in racing series such as F2™, GP3 and Porsche Super Cup.
Race tickets, VIP Hospitality and premium hotels will also be offered as part of these exclusive packages.

"F1 Experiences™ will offer a range of price points, ensuring that fans at every level are given the chance to experience a full weekend of thrilling insights into this high-octane sport.

Typical Formula 1 packages will include:

Carefully selected Grandstand seats, hospitality or VIP access to the world famous Formula One Paddock Club™

Privileged access to the circuits including expert guided bus tours on the tracks themselves

Formula 1 Paddock tours

Exclusive welcome parties with racing legends past and present

Dedicated tours of the Support Race Paddock

Expert hosts giving unique insights into the Formula 1 race weekend

Best available hotels

Daily dedicated transfers direct into the circuits

Exclusive merchandise and premiums

"The launch of F1 Experiences offers Formula 1 fans a fantastic opportunity to get closer to the action both on and off the track," said Managing Director, Commercial Operations, Sean Bratches. "We want people to experience the thrill of this exhilarating sport and that is what the F1 Experience programme will deliver."

Formula 1 has partnered with QuintEvents, a leader in sport events travel, to deliver these unique experiences.

Brian Ruede, President of QuintEvents, said: "Through this partnership, we will deliver the new gold standard in fan engagement for a truly global audience."

"We have an intimate understanding of what corporate and individual fans want to see and do when they go to a Formula 1 race.

"QuintEvents' role is to bundle the unique experiences of each circuit, along with travel requirements, into multiple package tiers and make it easy for customers to access them."

F1 Experiences™ guarantees a secure purchasing platform that gives fans exclusive, hassle-free access to buy packages with fixed pricing.
Packages, which start at approximately $700, will be available for purchase on March 23rd from the official Formula 1 website.

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READERS COMMENTS

1. Posted by ClarkwasGod, 23/03/2017 10:29

"Two words come to mind (no, not those)

No & Thanks

Whenever I was within a hospitality area at a GP, most, it seemed, were more interested in the drink, food and members of the opposite sex, than what was going on on-track - and this was back in the 90's when racing was more of a "spectacle".

Plus ca change - plus la meme chose (I think)"

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2. Posted by Editor, 23/03/2017 7:18

"@ Chris Roper

Yes, somehow 'Bunch of C****' didn't seem correct."

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3. Posted by Chris Roper, 23/03/2017 7:10

"Announcing the launch of F1 Experiences™ today, the trademark logo, so fiercely guarded by FOM's army - or whatever the collective noun is - of lawyers was everywhere.

The collective noun is 'A swindle of Lawyers'.

"

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4. Posted by Ro, 22/03/2017 20:37

"Gosh, I cant wait, Im wetting myself in anticipation....to hear how much that will cost
"

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5. Posted by Pawsche, 22/03/2017 19:02

"Frankly, I'd prefer the "experience" of a good F1 race and some decent support races rather than all the showbiz raz-ma-taz."

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