NASCAR and DeskSite have jointly announced the official launch of the NASCAR DeskSite, an interactive and personalized video app that delivers premium, high-definition video content on-demand to NASCAR fans... for free.

NASCAR is the first professional sports league to launch DeskSite, which has partnerships with individual NFL, NHL and MLS team franchises.

Described as a "DVR for the Internet," the NASCAR DeskSite serves as a digital fan hub for NASCAR.com video content including interviews with drivers, post-race recaps, in-depth coverage, driver spotlights and breaking news. The content is available to fans at any time, even offline.

"NASCAR.com represents a massive portal through which millions of fans engage with our sport," said Colin Smith, vice president, NASCAR Digital Media. "Now, thanks to NASCAR DeskSite's automatic updates and offline viewing features, our core fans can continue to access the latest news and content no matter where they are."

The NASCAR DeskSite enables automatic downloads and stores videos directly to devices based on user preferences, allowing fans the ability to view NASCAR.com video content offline without an Internet connection. Audiovisual alerts reduce the delay between a video's initial release and fan access.

The platform is currently loaded with content previewing the first Monster Energy NASCAR Cup Series points race of the 2017 season, the DAYTONA 500 at Daytona International Speedway on February 26.

"NASCAR is an incredible brand, and a perfect fit for our technology," said Megan Bennett, VP of Marketing, DeskSite. "We're thrilled to announce NASCAR has become our first league partner. And we look forward to making our platform available to NASCAR's eighty million fans."

The NASCAR DeskSite is available on both Windows and Mac computers, as well as Windows tablets.

More details here, though F1 fans might want to spare themselves the pain and frustration of knowing what could be.

LATEST NEWS

more news >

LATEST IMAGES

galleries >

Click to go to the main galleries section

READERS COMMENTS

1. Posted by NS Biker, 17/02/2017 2:58

"Yes it is "Free" but rest assured there is a price.That would be advertising and the dreaded .... Commercial Interruptions.
In Europe you expect to be able to watch sports that run continuously and see all the action without interruption. In North America, the sporting events have been designed specifically to create stoppages for commercial breaks. Hockey, Football, Baseball, all have these and when you follow the money, this is where it leads and ends.
The networks have tried to do this with F1 and the result is incredibly bad. Do I really want to watch an add while the race is underway, not a chance. Do I feel anger and animosity for some marketing wiz who paid good money to really p.... me off..? Guess.
Clearly the coverage needs to be paid for somehow, no question, but find a way to pester me with adverts without reducing the quantity or quality of the coverage. It isn't difficult.
Watching the race on tape delay pretty much eliminates the commercials, but doesn't bring back the missing coverage. Beats getting up at 4:30 in the morning too.
If there is "Free" internet, it will need to be paid for somehow. The millions that BE negotiated with the networks isn't something that Liberty is going to forego without a fight.
It will be interesting to see this unfold. My bet is folks are going to say that BE was a genius to hold off the internet as vigorously and for as long as he did."

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

2. Posted by Kkiirmki, 16/02/2017 4:44

"Giving things away for free...Bernie must of just about had a heart attack at the thought. "

Rating: Positive (1) Rate comment: Positive | NegativeReport this comment

3. Posted by Jeremysmith, 15/02/2017 20:55

"It will come to F1 don't you worry ..."

Rating: Neutral (0) Rate comment: Positive | NegativeReport this comment

NASCAR launches premium, high-definition video content... for free

LATEST NEWS

RELATED ARTICLES

LATEST IMAGES

POST A COMMENT

Post your comment

READERS COMMENTS

Share this page