Formula One appears to have gone the way of those ads seen on daytime TV, the back of Sunday supplements and spoofs so beloved of Private Eye... the commemorative coin.

Well not quite, in fact the gold and silver coins, which are legal tender, range from $5 to $200... but you get the picture.

Interestingly, the licence for the coins is held by UK-based Stunt & Co. Ltd, no doubt a venture of James Stunt who happens to be married to a certain Petra Stunt (nee Ecclestone).

Anyway, here's the press release in all its glory:

Rosland Capital Group, a leading precious metal seller, has unveiled global distribution of a new collection of gold and silver coins, officially licensed by Formula One World Championship Limited.

Minted by Swiss-based PAMP S.A. and created in association with the global license-holders, UK-based Stunt & Co. Ltd., the limited edition, legal tender proof coin collection will be available from Rosland Capital Group in the United States and United Kingdom.

Stunt & Co. Ltd. holds the exclusive, worldwide license for precious metal coins from Formula One World Championship Ltd and has appointed Rosland Capital Group as the official, exclusive distributor for these coins.

The official Formula 1 collectible coins, available in one-quarter and two-and-a-half ounce formats, aim to celebrate the history and fans of Formula 1. The coins will come in a variety of designs and collectible packaging, highlighting the season's highly-anticipated races.

In 2016, the one-quarter ounce gold coins will be available in multiple different packaging designs celebrating events in the 2016 FIA Formula One World Championship - including the British Grand Prix and the races in Italy, the United States and Brazil.

Each coin incorporates a stylized view of an F1 car, the name of the event and the Formula 1 logo. The obverse of each coin features Ian Rank-Broadley's portrait of Queen Elizabeth II together with the legal tender value of the coin. Coins celebrating the British Grand Prix will be available June 15.

The two-and-a-half ounce gold and silver coins each list the worldwide races of the 2016 Formula One calendar in concentric circles around the coin's edge with the official Formula One logo shown in the center. The obverse of each coin features Ian Rank-Broadley's portrait of Queen Elizabeth II together with the legal tender value of the coin.

"We are honoured to be working with our friends at Stunt & Co. on this endeavour," said Marin Aleksov, Chief Executive Officer of LA-based Rosland Capital LLC. "The coins are not only a way to celebrate the races, but also a unique keepsake for coin collectors and Formula One fans alike. The history of the races are truly brought to life in the coin series."

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READERS COMMENTS

1. Posted by nonickname, 15/06/2016 21:45

"I think it is a cunning stunt.... now all we need is a stunning.............................."

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2. Posted by Editor, 15/06/2016 17:27

"@ Jonno

I remember a few years back there was track signage at Interlagos for FORM, the clothing company started by Petra at 19. It went into administration 14 months after start up.

Wonder how many other businesses have had such publicity.

And still it failed."

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3. Posted by Jonno, 15/06/2016 15:58

"I do hope Stunt & Co. Ltd are paying FOM and therefore the F1 teams, the going rate for making money."

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4. Posted by VC10-1103, 15/06/2016 14:56

"celebrating events in the 2016 FIA Formula One World Championship - I remember when everyone was content with a Marlboro sticker with the national flag of the particular GP above the Marlboro TM that was available just before each GP. It was an achievement to get the full season set."

Oh dear, F1 goes totally naff

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