Sahara Force India has announced a new partnership, which sees the luxury brand Felio Siby become the team's official lifestyle partner. The Felio Siby logo will appear on the VJM09's nose starting at this weekend's Russian Grand Prix.

A purveyor of some of the best leathers in the world, manufactured to the highest standards in a time-honoured way, Felio Siby is a reference for customers whose way of life is to find timeless and unique products. This is a vision that has now been extended to watch-making, as the brand embarks on a new venture with the best Swiss watchmakers to redefine the industry.

To celebrate the start of the partnership, Felio Siby will design a special edition Sahara Force India timepiece, due to be launched at next month's Monaco Grand Prix.

Vijay Mallya, Team Principal and Managing Director of Sahara Force India: "A luxury watch-maker and a Formula One team are a perfect match: both pursue excellence, have absolute attention to detail and work to produce awe-inspiring machines through the wonder of human ingenuity. We are delighted to welcome Felio Siby to our family and we are looking forward to sharing the successes of a long and fruitful partnership."

Dominique Siby, CEO of Felio Siby: "Today is a day with great emotional significance for me, being the ten-year anniversary of my father's passing. Working with a Formula One team was a project we always wanted to do together. I dreamed of being part of this sport since I was a child, watching the timeless battles between Ayrton Senna and Alain Prost. I am glad and thankful to be a partner of Sahara Force India: the team is the perfect match for Felio Siby and I can't wait to show the world the unique watches we will be making for them."