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Haas names Borland VP of Technology

NEWS STORY
18/11/2014

Veteran motorsports engineer Matt Borland has been named vice president of technology for Haas F1 Team and Stewart-Haas Racing. In this role, Borland will serve as a liaison between the two organizations - Haas F1 Team in the FIA Formula 1 World Championship and Stewart-Haas Racing in the NASCAR Sprint Cup Series.

Borland will oversee the transfer of Formula One technology to Stewart-Haas Racing while providing Haas F1 Team with deep engineering resources. Concurrently, the highly-respected Borland will serve as a gatekeeper, ensuring the privacy of proprietary information respective to each team.

"With his knowledge and work ethic, Matt has helped build Stewart-Haas Racing into the team it is today, and as we build Haas F1 Team and prepare it for 2016, his expertise has already proven to be incredibly useful," said Joe Custer, chief operating officer, Haas F1 Team and executive vice president, Stewart-Haas Racing. "Matt's talent as an engineer and manager are augmented by a sterling reputation that is beyond reproach. He is well suited for this dual role that will ultimately lead to the betterment of Haas F1 Team and Stewart-Haas Racing."

Borland joined Haas CNC Racing, the precursor to Stewart-Haas Racing, in May 2007. He has served in numerous capacities, including crew chief, competition director, technical director and, most recently, vice president of engineering, where he oversaw all of the team's technical initiatives and research and development projects.

Borland came to Haas CNC Racing with significant NASCAR experience, first with Team Penske from the end of the 1999 season through 2006 and then with Michael Waltrip Racing in 2007. Prior to coming to NASCAR, Borland was the race engineer for driver Mark Blundell at PacWest Racing in Champ Car and before that, Borland was at Pi Research, a well-known engineering organization specializing in motorsports.

"I'm an engineer at heart, so I'm always interested in building things," said Borland, who in 1994 earned a degree in mechanical engineering from Kettering University (formerly the General Motors Institute). "It's been very satisfying to help build Stewart-Haas Racing from a two-car team to a four-car team that's always capable of winning championships. Now I have the best of both worlds, as I can continue to help improve Stewart-Haas Racing while building Haas F1 Team. We work smart and efficiently at Stewart-Haas Racing, and there are best practices we can apply to Haas F1 Team. Eventually, both organizations will make each other better, and I'm proud to be a part of it."

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READERS COMMENTS

 

1. Posted by The stogie, 20/11/2014 19:02

"Excellent choice! If anybody can steer the team through the shark-infested and highly political waters of F1 it is Matt Borland."

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2. Posted by nealio, 18/11/2014 15:23

"It boggles the mind to see Haas still committed to entering the quicksands of F1. A total waste of resources in my opinion for two reasons 1. the collapse of the FIA governance of the business 2. the historical prejudice against U.S. entrants into the sport. The present value of a F1 championship has little value beyond demonstrating that one can spend an obscene amount of money chasing incremental advantages through a maze of rigged regulations geared to advantage the spending an obscene amount of money better than two or three other conglomerates. Exciting stuff! "

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