It might have needed the Safety Car to liven things up on track in Singapore, but plenty was going on behind the scenes.

The weekend kicked off with the news that Johnnie Walker has become the Official Whisky of Formula 1, the announcement being made at a special event at the Conrad Centennial Hotel in Singapore by Nick Blazquez, President of Diageo in Africa and Asia.

Mr Blazquez said Johnnie Walker, as a pioneering whisky brand with a progressive spirit, is the perfect whisky to partner with the world’s most progressive and technologically-advanced sport.

This exciting news was followed by the announcement that "continuing on its journey of Celebrating F1rsts, the official champagne of Formula 1®G.H.MUMM" had launched "its first collection dedicated to the night".

Indeed, "The No. 1 collection was launched during the Singapore Grand Prix, the only Formula 1® race to take place at night" we were reliably informed.

The three cuvee collection, Gold, Black and Rose, inspired by the passion of Formula 1®, convey the feelings derived from the celebration of being No. 1. Designed for the night the champagne compliments the unparalleled emotion of victory, perfect to toast and to share the joy of being No. 1.

"The power of Pinot Noir contrasts with the fruitiness of Meunier and the freshness of Chardonnay, creating a wine which is dry yet sweeter so that the champagne can be enjoyed all night long. The Gold and Black blends are dominated by Meunier, a highly aromatic grape variety valued for its fruitiness and completed with Pinot Noir and Chardonnay. The Rose blend is dominated by Pinot Noir and is rounded off by the fruitiness of Meunier to reveal the full subtlety and elegance of Chardonnay," the press release revealed.

"We have taken the ultimate feelings of passion, adrenaline, and victory and created a champagne collection which symbolises this shared energy between both Formula 1® andG.H.MUMM," said G.H.MUMM Global Brand Director Louis de Fautereau.

But there was more to come.

This morning we were informed: "'Dynamic', 'exciting', 'atmospheric'; words often used to describe the F1 night race in Singapore. Perfectly matching and complementing the ambience is the newly launched Oud Amber Intense by Fragrance Du Bois, the official perfume for the iconic Amber Lounge after-party in Singapore.

"Reflecting the energy, passion and glamour that have become synonymous with the race itself, Oud Amber Intense is a specially created fragrance for Sonia Irvine (pictured), the Founder of the Amber Lounge. Developed by internationally recognised perfumer, Sandra Dziad, and based on the creative vision, personal tastes and entrepreneurial spirit of Sonia Irvine, Oud Amber Intense has a spicy citrusy opening, with notes of bergamot, tangerine, black pepper and cinnamon. It is a fragrance that exudes confidence and sophistication."

"I absolutely love Oud Amber Intense by Fragrance Du Bois," said Sonia Irvine. "Not least because it is a fully bespoke creation based on my preferences and vision, but also because it is unique, complex, and at the same time invigorating and fun. It's a wonderful reflection of what I have created the Amber Lounge to be. I am especially pleased to have Oud Amber Intense as the official fragrance for the Amber Lounge at this year's Singapore F1 night race, and to be launching it at Fragrance Du Bois' first concept boutique at the Fullerton Hotel."

All this, the sport listening to our demand for a curb on radio communications and the championship down to just three points... we F1® fans are spoiled... truly spoiled.

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READERS COMMENTS

1. Posted by miss d'it, 25/09/2014 15:58

"This is not for the benefit of us plebs.

This is big business, climbing on the back of the success of F1 in both Singapore and Monaco, which will be the biggest 'corporate' races of the calendar. The brands just want that 'link' to sell more products, similar to F1 teams strategy of "win on Sunday : sell on Monday".

Read and enjoy the claptrap that the corporate classes bathe in, and then count yourself lucky for your seat on the grass at Club."

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2. Posted by Editor, 25/09/2014 9:34

"@ marltoro

It was indeed tongue in cheek.

Fact is, we spared readers as lot of the absolute nonsense spouted in the various press releases, but on reflection we think it worth sharing this snipped from the Oud Amber Intense statement... read and try not to feel a little nauseous.

"Fragrance Du Bois is luxury with a conscience, and is committed to corporate and social responsibility. As a result of Fragrance Du Bois' commitment to using only sustainably sourced ingredients, the fragrance has been endorsed by the Prince Albert II of Monaco Foundation. 5% of the proceeds from the sale of the fragrance go to the Prince Albert II of Monaco Foundation and another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation -- created by HSH Prince Albert in 2006 -- is dedicated to the protection of the environment. The Brain and Spine Foundation is the official charity for the Amber Lounge Monaco 2014 -- a choice made by Sonia Irvine in light of former F1 driver Michael Schumacher's accident last December.

With the sale of each fragrance, Fragrance Du Bois will work with its sustainable plantation partner, Asia Plantation Capital, to plant one Aquilaria tree -- the source of the Oud oil in all Du Bois' fragrances -- and one teak tree, with the Plant Genetics Programme supported by the Thai Royal Family.""

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3. Posted by marltoro, 25/09/2014 2:11

"I read this and looked at the final line.... "We are truly spoiled" and my first reaction was that this HAS to be tongue in cheek, a send of up of every parody in Formula One (trademarked).

No one should take F1 that seriously, least of all CVC's F1 bosses and the FIA themselves..."

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4. Posted by Hardliner, 24/09/2014 15:48

"Which dull bast***s write this load of uninspiring look-alike crap? Maybe liven things up at an otherwise very dull race - have the copy writers sprint across the track as the red lights go out, see if any get hit....Bernie and Jean tell us not to drink and drive, yet here come two drinks companies as sponsors....madness"

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5. Posted by kiwi2wheels, 24/09/2014 12:26

"Wanna place bets on an " Official Vodka " as well ............?"

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6. Posted by Spindoctor, 24/09/2014 11:54

"This is only the start. Buk is to become the Anti-aircraft missile of F1, while Kalashnikov will be the Small Arms supplier....
Both announcements due at the Russian GP in Sochi."

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7. Posted by Editor, 24/09/2014 10:42

"@ Vee Racer

Yes, it will be called The Racing Line"

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8. Posted by Cobra Driver, 24/09/2014 10:38

"Along with booze and perfume, is F1 going to endorse a "line" of cocaine?"

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9. Posted by stackvideo, 23/09/2014 23:21

"F*****g Bulls***"

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10. Posted by kiwi2wheels, 23/09/2014 19:45

"How low can you go ..................

It just gets more and more nauseating. F*****g parasites."

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11. Posted by Ro, 23/09/2014 19:12

"What a load of cobblers.....I wander how much such a bottle of Champers will cost ? , nahh, I'll stick to my Cristal Grand Cuvee....."

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12. Posted by scf1fan, 23/09/2014 18:56

""Johnnie Walker has become the Official Whisky . . . " My lord!!! I had to move my Lagavulin before I puked in it . . . Has F1 lost its soul? (I always feel that way when I see an "Official" anything of anything when it has nothing to do with that subject in the fist place . . . Maybe the tie in is between drinking and driving? Advertise responsible says Bernie . . . ) "

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A busy (and prosperous) weekend in Singapore

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