Team boss turned "Formula 1 Chief Analyst", Eddie Jordan has been confirmed as host of the Zoom auction which takes place this Friday.

Zoom is the innovative new project in aid of the Great Ormond Street Hospital Children's Charity (GOSHCC), which involves leading names from the world of Formula One putting their photographic skills to the test. The drivers and team principals of every F1 team were asked to take a photograph of their chosen subject, preferably something personal and unique to them - the incredible range of images received demonstrates the extraordinary personalities and passions unique to the sport.

The collection of images brings new insight into the world of F1 by offering a glimpse of the characters away from the race track. Leading figures such as Bernie Ecclestone, Sebastian Vettel, Kimi Raikkonen and Damon Hill have all contributed.

At Friday's auction in London, F1 enthusiasts will have a chance to bid for this extraordinary collection of over 50 signed and framed photographs, which includes Lewis Hamilton's 'driver's eye' view from the cockpit of his car at the pits at Spa-Francorchamps, Sebastian Vettel's favourite Alpine view and Bruno Senna's beach paradise. The full collection of images can also be viewed beforehand at the Zoom webpage.

Every image has been signed by the contributor and will be auctioned off by renowned motorsport auction specialists, Coy with proceeds going to GOSHCC, the official charity of the British Grand Prix.

"This is an event, the type of which has not been seen before," said Jordan. "I am delighted to be playing a part in hosting this auction, and have no doubt that the range of photographs on display will help raise money for a very worthwhile cause."