The CEO of Formula E Holdings talks about the FIA's new series, featuring cars powered entirely by electricity, which aims to takes to the streets od some of the world's leading cxities in 2014.

Why promote a car competition like Formula E now?
The automotive industry is currently going through a process of significant transformation that will become increasingly visible. New and more sustainable technologies are being introduced, which will make cars more efficient and environmentally friendly. In this transformation, the electric car will play a key role, as the most practical and immediate way to achieve these goals. We are convinced that the future of auto motion, particularly in cities, is electric.

The promotion of clean mobility and sustainability is a priority for the FIA, so joining forces to set up the first sustainable global motorsport championship is a great opportunity for us.

What objectives do you want to achieve with this new Championship?
We have 3 main objectives:

The first is to create exciting and competitive racing. This will be a real competition between cars and drivers, where the best technology and the best pilot will win. We want to create a show for all ages, focusing on the younger generations that identify with many of our values.

The second is to become a framework for the research and development around the electric vehicle (EV). Battery life and efficiency of electric engines are two fields in which many global corporations are investing vast resources. Technological breakthroughs in these fields will take the electric car to a different level. We would like to become the testing ground for those advances.

The third is to make people believe in electric cars. Believe in the power of these cars; believe they work. To make people believe that they need an electric car and a more sustainable lifestyle. Many people don't think about buying an electric car because they don't know the facts about them. We want to show everyone what these cars can do.

The races will take place in city centres, why is that?
We believe that cities are the natural environment for electric cars. The extended use of EV will play a very important part in reducing city air pollution. We want to race in the heart of some of the leading cities in the world. Cities committed to clean mobility and sustainability. We think we can be of help to those cities that are promoting the use of the electric car, by making it more popular.

Do you have any cities already in mind for 2014?
We are just beginning the process of contacting potential candidate cities. The first city that has confirmed its willingness to host an Electric Grand Prix has been Rio de Janeiro. Both Mayor Eduardo Paes and Governor Sergio Cabral enthusiastically support the project. Rio is a city with a special commitment to sustainability, as the recent global environment summit has shown (Rio+20). Also, Rio will host games for the forthcoming Football World Cup in 2014 and the next Olympics in 2016. We will be proud to race there from 2014 onwards. We have also received interest from other parts of the world. In Mexico we are coordinating with key figures including Carlos Slim Domit (escuderia Telmex) and Federico Alaman (CIE), to identify which would be the best location in the country.

Prince Albert of Monaco has publicly stated his support for the electric car and his wish to host an Electric Grand Prix in Monte Carlo. We would obviously love to race in a place with such a long and beautiful racing tradition.

We will of course look for cities in North America, Europe, Africa, Oceania and we will place particular emphasis on Asia. Countries like China are investing huge resources in the promotion of the use of EVs. We think we can contribute to that effort.

What will a Formula E car be like?
Formula E cars will be single seaters with amazing acceleration, able to reach speeds of over 200 km per hour, the only difference is that they will be solely powered by electric energy.

The championship will be open to any car homologated as Formula E by the FIA. We as promoter want to guarantee that there will be a full grid of cars at the beginning of the first season in 2014. FEH owns the most advanced technology currently in use in electric Formula cars, and the only Formulec FE01 prototype.

How will the races be structured? How many teams, drivers etc?
The Electric Grand Prix will be very different - we want to organise a new kind of racing event. The first main feature is that it will all happen in one day.

We will introduce many new features. Just two of which will be that the pole position will be the result of playoffs, with cars racing one against another, in a format similar to tennis or champions league. The second is that in the pit-stop, the driver will not change tyres or batteries, they will change car!