Maybe it's the billion plus population, or perhaps it's the constantly growing economy, however, the more sceptical among us have to wonder at the enthusiasm with which F1 has grasped India. Drivers, team bosses, sponsors, even the media are tripping over themselves to sing the praises not only of the Buddh International Circuit but India itself… and some of us wonder exactly why.
True, the Buddh circuit is one of Hermann Tilke's better creations and continues to catch out those drivers who fail to give it due respect. However, it wasn't too long ago that we were all praising his work at Istanbul, and look what happened to that.
Based on qualifying, today's race should be another Sunday cruise for Sebastian Vettel, a situation eased by a grid which, due to various penalties, sees only a handful of drivers start from the position they actually qualified in.
One of those to lose out is Lewis Hamilton who qualified second but is demoted to fifth for his yellow flag misdemeanour on Friday, thereby promoting Mark Webber to the front row. However, the Australian's poor starts, allied to his tetchiness about his team/teammate gifting him a win appears to indicate that Sebastian won't be pushed too hard this afternoon.
So one again it is the Red Bulls and McLarens that rule, however, Ferrari has also been looking good this weekend. That said, Felipe Massa is at the epicentre of a storm of controversy as a result of the front wing he has been using for much of the weekend.
Although declared legal (twice) by the FIA, many are concerned at the way in which it wobbles and appears to scrape the ground. Alonso has been running exactly the same wing but there are no such theatrics in his case.
In the final half of FP3 and in qualifying, Massa reverted to another wing, said to be identical, but which did not wobble however, this was destroyed, along with his right-front suspension, when the Ferrari driver hit the kerbs in the final moments of Q3.
The Brazilian must therefore either use the wobbly wing or a brand new one, however, a new one would mean starting from the pitlane. Therefore, Felipe will start with the wobbler, though he says he has absolute confidence in it, insisting that although it is "aggressive" it is safe. Ferrari, meanwhile, insist that all the wings are the same and that Alonso's are also vibrating, it's just that the TV cameras aren't picking it up.
Ignoring the potential risk from the wing, Massa insists that the kerbs should be changed before next year, Bernie Ecclestone subsequently saying that this will be the case.
Despite the interest in the off track aspect of his life, Lewis Hamilton should be good to watch today - isn't he always - what with starting behind the Red Bulls, his teammate and sandwiched by the Ferraris.
While the Mercedes duo have been somewhat disappointing, keep an eye on the Toro Rosso and Force Indias as they battle for sixth in the constructors' standings, along with Sauber, and even eye the possibility of overhauling Renault. The Faenza outfit, in particular, performed brilliantly yesterday, the team subsequently celebrating as if it had won the title.
As ever, tyres are going to be a major factor here, a situation given added spice (sorry) by the fact that as part of its experimentation as it looks ahead to its second season, Pirelli has designated the hard tyre as option and the soft as prime. The difference between the two is around 2s, the softs good for a couple of hot laps. The leading seven are all starting on hards and are expected to be stopping as early as possible in order to shed them. This will play into the hands of the likes of Sutil, Buemi, Alguersuari and the rest who can start on whatever compound they please.
It is anticipated that most will make two stops while Pirelli says some might go for just one.
Also, as in Canada and Italy, the FIA has created two distinct DRS zones here, one of the main straight the other on the back straight. Natch!
Despite the hyperbole, at this early stage this appears to be quite a good track, especially in terms of its undulating nature. Some bits are as bland as we've come to expect from Tilke however, the fact that drivers, even the best of them, continue to make mistakes, means that they will be kept on their toes rather than settling into a groove.
Other than the kerbs and the bumpy runs offs on the other side of them, the other cause for concern here is the pitlane exit, which, like Korea, sees cars exiting on to the racing line for those cars entering Turn 1. There have been a number of minor incidents there thus far this weekend.
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