Segment One: Martin Whitmarsh: Chairman of FOTA and Team Principal, Vodafone McLaren Mercedes, Ross Brawn: Team Principal, Mercedes Grand Prix,
Graeme Lowdon: Sporting Director Sporting Director and President, Marussia Virgin Racing and Bob Fernley: Deputy Team Principal, Force India.

Do you think it's important for F1 to be seen as the technological peak of motorsport?
Martin Whitmarsh: It's clear that F1 has to be the pinnacle of motorsport. The technology is the bit that differentiates it from the other branches of motorsport. We used to argue about active ride in technical working groups, as well as other technologies that I was very passionate about, but there's got to be a balance. We have to have the most advanced vehicles in motorsport; we have to balance and control performance - the circuits that we race on have to be safe - and the technologies that we develop have to be relevant. On too many occasions, and this is something that I've definitely been guilty of, we pursued things that we found passionately interesting and exciting. But they really weren't relevant. Every time the regulations became more restrictive, it was very disappointing news for engineers but my experience over 23 years is that there's always something new. We had double diffusers, we had F-ducts, we've had blown diffusers and as we prohibit some of these areas there will be something new and something fresh. There has to be because if we can't innovate in F1, it will be very disappointing for all of us.

Ross Brawn: I agree with everything Martin says. F1 has to be the pinnacle of motorsport technically and commercially. The fascination of F1 for me is that combination of the drivers and the technology, and the fact that championships can be won by a good driver in a great car, sometimes a great driver in a good car, but never a great driver in a poor car. We've got to have that technology to add that ingredient to F1; we do need to be mindful of keeping the technology relevant. In the case of Mercedes Benz, KERS is having a direct spin-off on our roadcar side. The great thing about F1 is that it accelerates any developments. This sporting war that we have just accelerates every technology and we find and develop technologies in months that in the outside world might take years because we want to find that competitive edge. Look at the battery technologies that McLaren in fact worked with Mercedes to initiate. Those battery technologies are going down to the roadcars and that makes us much more relevant for the road car manufacturers to get involved. One of the exciting things in the future is the fact that the engine is going to come back into the equation. At the moment they've been sterilised in a way. They are all very similar, they've all been homologated and no-one really talks about the engines anymore. There is a lot of exciting technology coming through with the new engine in 2014 and I'm really excited that engines are coming back into the equation and they're not just a space filler between the chassis and the gearbox.