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di Montezemolo rubbishes tobacco talk

NEWS STORY
04/05/2010

Ferrari president Luca di Montezemolo has dismissed suggestions that the 'barcode' livery on his team's car is "subliminal advertising" promoting tobacco.

"Frankly, I find this argument completely pointless," he writes on the Italian team's official website, " and it is verging on the ridiculous to claim that the colour red or a graphic design which shows a bar code could induce people to smoke.

"At a time when, on the other side of the Atlantic they are fighting to provide a more equal health service, in the old continent of Europe, so called experts are racking their brains to come up with theories that have no scientific basis: I think there are more important matters to think about than a bar code.

"Therefore, it's best not to waste any more time replying to this sort of nonsense or to those who are instrumental in wanting to stoke up the story."

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