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Bernie tells Americans to promote race more

NEWS STORY
18/06/2005

As F1 tries to establish itself (yet again) in the United States, Bernie Ecclestone has called on race promoters to put more effort into promoting the event.

According to Ecclestone, the Indianapolis Motor Speedway - home of the legendary Indy 500 since 1911 - hasn't yet learned how to promote F1, after six years of trying.

"You can move into town and you can't tell there's an event going on," said the Englishman, according to the Indianapolis Star, "and that's the problem,"

"It's not promoted even in Indianapolis, let alone somewhere else. It should be promoted aggressively, and they've understood that at all the places where Formula One has been successful.

"They don't seem to get behind that here," he continued. "They're used to people wanting to buy tickets. That's not really the way to go anymore."

That said, Bernie and FOM gets paid, whether the event is a sell-out or just one fan turns up. However, he needs the Indianapolis event to catch the American public's imagination in order to sell F1 to other American race tracks.

"It's the Speedway that's suffering, not us," he added.

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