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FEATURE BY MIKE LAWRENCE
13/03/2006

There is an annual test for car mechanics in Japan and what does Toyota do? Toyota cheats. Toyota seems to cheat as a matter of principle.

Toyota is the world Number One maker of cars. It long ago passed General Motors as a maker of cars, 60% of the General's business in the States is with trucks. Toyota achieved that position because it makes good products.

Toyota has been up to its tricks in NASCAR. DaimlerChrysler has just won US$6.5 million against Bill Davis Racing which was found guilty of developing a Toyota Tundra Truck for use in the NASCAR Craftsman Truck Series in 2007 while still under contract to run Dodge Intrepids in NASCAR's Nextel Cup.

There is a counter action in process. My Yankee buddies may all be as sceptical as me (skeptical, since they are Yanks and spell funny) and we reckon that Toyota will pick up the bill. A bill that size would be a kick in the bollocks for me, but Toyota makes that much profit every hour.

I cannot fathom why Toyota cheats, yet cheating is endemic in its corporate culture. Toyota doesn't cheat where it matters, in the market place, it offers a fine product at a competitive price, Toyota deserves to succeed.

As soon as it gets into motor sport, Toyota throws all its values out of the window.

When little old me takes on the world's biggest car maker, I have to stand on solid ground. The ground on which I have stood has been pretty firm so far. That is why nobody at Toyota likes me and, frankly, my dear, I don't give a damn,

Toyota has admitted cheating in national exams for car mechanics. Bill Davis Racing has been fined US$6.5 million in an American court, for developing a vehicle for Toyota while being under contract to DaimlerChrysler. Toyota Motorsport has been barred from the World Rally Championship for cheating.

I, personally, want to see Toyota out of Formula One. Toyota does not have a place in sport. Toyota does not understand what sport is about.

The silly thing is that Toyota does not need sport to sell its products. It has become the most successful maker of cars in history because it makes good cars and sells them at good prices. Toyota does not cheat in the market place, but when it comes to sport, Toyota cheats.

For as long as Toyota cheats you will read on Pitpass that Toyota is cheating.

Mike Lawrence

To check out previous features from Mike, click here

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